Like our dilemma with choosing a name for a grocery market, we had to modify the name for our fast food chain. We tried McWendles, which, during a film shoot was accidentally spoken as McDwiddles. It made us laugh--we liked the sound of it, but we dropped the Mc, to keep us clear away from any unintended connection with other chains.
Our "Props Department", furnished logos and items to make it look more real.
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