Saturday, March 04, 2006

"Prop"erly Labeled



A carton of juice


was to show prominently in one scene.

(click photo on the left to check out out the ingredients on the nutrition label)



To avoid involving a brandname
(no product placement in this film),




we had to get a design for all four sides of a carton.

We should have added "do not drink--this is only a prop". (a prop that sat for days without refridgeration. No one drank from it--we had a "stand in" of fresh orange juice for that scene.

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